How Many Keywords Should You Target Choosing keywords is an essential stage in the SEO process. Select the wrong ones and, regardless of what you do in terms of on-site optimisation and off-site optimisation, you may never see a return on your investment in SEO. As well as choosing good keywords though, you need to choose the right number of them. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well for it will be fierce and getting your site in
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